Pilot Brands: farmed fresh from field to table
Background: Veteran supplier of tender, delicious New Zealand meat products raised with heirloom-farming methods, Pilot Brands wanted to update their website to more effectively address professional chefs and their suppliers..
Challenge: Though the brand’s values focused on pristine environments, sustainable animal husbandry methods, and exacting standards of cut and care, their 10-year-old site felt dark, clumsy, and counter-intuitive to their core message.
Solution: The development of a rich and polished graphic approach, supported by beautiful imagery that tells a story of fresh air, green pastures, and pure water. We created a visual and verbal rhythm that communicates care, detail, and painstaking quality at every level.
“Green Ideals completely ‘got’ what we were about from day one, and were able to channel our vision into alluring visuals and language that voices our messaging precisely and with style. Their holistic approach, thoughtfulness and astute suggestions are always welcome, and they remain our go-to team for brand support.”
Case Studies:
Services Included:
Logo Redesign
Website Strategy & Design
Packaging Redesign
Identity System
Collateral Design
Exhibit Graphics