Green Chi Café: living an eco-revolution
Background: Famed eco-author Annie B. Bond was building an on-line community where all things eco could converge. Part coffee/tea bar, part bookstore, all inspiration and eco-resources: Green Chi Café was born.
Challenge: The graphics needed to address the casual, communal spirit of the brand, while delivering a sense of authority, experience, and credibility. Both lighthearted and right-hearted, this brand would simultaneously welcome, enlighten, and inspire the viewer.
Solution: A light, fresh logo and color palette that incorporates the wisdom of books with a playful sense of sharing. Lighthearted graphics delivered with delicate details build a sense of ease, and invite the viewer to stay a while, getting more deeply acquainted with the Green Chi Café community.
“People always speak about how exquisitely beautiful our site and logo are. Green Ideals created both. They’re a highly professional group that took our branding needs very seriously. Even with our very tight deadline they gave our project their best, and pulled off work that wowed us.”
Case Studies:
Services Included:
Logo
Web-blog Design
E-Book Design