Clean Conscience: doing well by doing good
Background: The Clean Conscience brand encourages people to think and act more responsibly. The brand sells products made of 100% recycled plastic water bottles, and everything is sourced and made in the U.S.A.
Challenge: The brand’s sole focus was on the functional benefit of its products, missing a critical opportunity to engage a consumer audience that’s seeking a chance to act more responsibly and make a difference.
Solution: Our logo serves as a clever reminder about the inherent value in the brand, allowing consumers to announce their environmental values to the world as they use their branded bags. Our graphic development for all aspects of the brand reinforces the message of a cleaner, healthier world— a world in which people take small, easy steps to live healthier, cleaner lives and conserve the world’s resources.
“Green Ideals helped us create a brand image that was well thought out and spoke clearly of who we are and what we are all about. They were instrumental in helping us achieve clarity of our brand values and the best means of communication.”
Case Studies:
Services Included:
Logo and Identity System
Product Design
Hangtag
Website Design
Copy Development
Collateral Design
Exhibit Graphics