Our team’s spent decades in the trenches.

The Green Ideals team includes a precisely selected group of veteran design and strategy professionals who’ve held lead positions at world-class design agencies, and served as independent consultants to some pretty impressive clients through the years.

Our credentials? If you insist. Think Kraft, Sara Lee, PepsiCo, FritoLay, Guinness, Unilever, R.H. Macy, Smith & Hawken, Foster Farms, Williams Sonoma, Procter & Gamble, Mead Johnson Pharmaceuticals, Clorox, and Lucent Technologies. And that’s just for starters.

Susan Bierzychudek is Principal of Green Ideals, with more than 25 years in brand building, strategy, and marketing communication to her credit. She’s worked with leaders of industry to help build well known brands for Kraft, Toshiba, Sara Lee, Federated Stores, Asahi, and a library of others. Susan founded Green Ideals in 2005, intent on contributing to the success of companies that promote the values she believes will make our world a better place.

For over 20 years, Laura has been a Design Director at Landor (in New York and San Francisco), a Senior Designer at Interbrand, and a sought-after independent talent. She’s been instrumental in giving graphic voice to a wide array of notable consumer brands, from unique newcomers to global giants such as Tropicana, FritoLay, PepsiCo, Proctor & Gamble and Unilever. She’s a gifted graphic artist, illustrator, and strategist.

Looking at the world through a lens of subtlety and style, Susanne brings beauty to each project she approaches. Her communication solutions for business and consumer products, brochures, web sites and books have delighted clients such as Williams Sonoma, Robert Mondavi, Applied Biosystems and Smith & Hawken for over 20 years, reminding us of the power of beauty to inspire and motivate.

Diane can look at a logo, a package face, a business card—even your driver’s license, for crying out loud—and know how to make it better. For more than 25 years, she’s been creating graphic communication pieces for leading retail stores, major consumer brands, and private clients. Diane’s influence extends from Fortune 500 brands to start-ups with a great idea.

As obsessive about how things look and feel as how they perform, Michael and Brett are a thoughtful, collaborative pair of industrial designers that can knock your socks right off. Their approach to product and packaging structure lends an entirely new layer of consumer engagement to anything they touch. Each of them has just over 20 years' experience creating structural solutions that are not only elegantly simple and practical, but also memorable.

With a photographer's right-brain focus on balance and detail, and a programmer's left-brain yen for linear integrity, Patrick brings our web-based designs to life as nobody else could. His skillful implementation of our designs absolutely sings. Patrick is a mind reader of the first degree, adding his inspiration to the mix at exactly the right moment. We like that.

	Susan Principal, Brand Strategist, Creative Director
	Laura Graphic Designer, Illustrator
	Susanne Graphic Designer, Fine Artist
	Diane Graphic Designer
	Michael Industrial Designer
	Brett Industrial Designer
	Patrick Developer, Technical Guy